rationale

an explanation of controlling principles of
opinion, belief, practice, or phenomena

curated by: shimone samuel

“There are no new ideas, just great executions. It’s what you do with the idea that matters.” — Josh Rubin

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” — Steve Jobs

“Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.” — Eric Reis

“Companies die because their managers focus on the economic activity of producing goods and services, and they forget that their organization’s true nature is that of a community of humans.” — Arie de Geus
“People don’t blog in the way that they blogged in 2006 anymore. They mainly post links to stuff now and annotate.” — Jonathan Harris

“A design solution that’s inappropriate to the company’s culture and capabilities is as doomed as one that doesn’t accommodate the user.” — Sohrab Vossoughi

“Let’s just cook what we want instead of trying to satisfy people on Yelp” — Danny Bowien

“Despite my close, very comfortable relationship with these two people, every time I’ve gone to their house for dinner, I’ve brought a gift. I think anytime you’re invited to someone’s home for drinks or a meal or an organized event, you should bring something. Bringing a host gift signals appreciation for whatever hospitality you are about to receive.” — Beth Askawoman

“The modern marketplace is a conspiracy to confuse, to trick the mind into believing that our most banal choices are actually extremely significant.” — Jocelyn K. Glei

“If I’d asked the public what they wanted they would have said a faster horse.” — Henry Ford
“The only way for a business to succeed is to cultivate disruptive innovation, even if it disrupts their existing business.” — Luke Williams
“We do not merely want to be the best of the best. We want to be the only ones who do what we do.” — Jerry Garcia
“If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.” — Jeff Bezos
“Design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value.” — Dieter Rams
“Without doubt there are few companies in the world that genuinely understand and practise the power of good design in their products and their businesses.” — Dieter Rams